Speaking at a press conference, IOC President Thomas Bach emphasised that, whereas the decision about awarding the Olympic Games is about a seizing a unique opportunity, the evolution of the candidature process for the Olympic Games is about addressing the specific challenge that the candidature process has become too expensive and too onerous, and produces too many losers. For the candidature process, the IOC will take a more proactive role in assisting and supporting cities considering a candidature.
The IOC will customize its approach to the needs of the cities in order for them to develop the best value proposition. These measures will lead to a simplified process for the cities, with reduced costs. Softball will take place from July 24 through July Karate, which originated in Japan, will be making its debut as an Olympic sport—something enthusiasts have been lobbying for since the s, the IOC says. The Tokyo Games will feature two karate disciplines: kata form demonstrations, where athletes are judged on technique and kumite a mat competition where athletes compete head to head.
The karate events will take place at the Nippon Budokan, which hosted the first World Karate Championships in Skateboarding will be added to the program for the first time in the Tokyo Olympics, taking the street sport fully mainstream.
The Tokyo Games will feature two skateboard disciplines, park and street, both of which will have prelims and finals. The park competitions will take place in a smooth, dome-shaped bowl, and competitors will be scored on originality and the difficulty of their tricks.
Street competition, meanwhile, mimics a skatepark—think stairs, rails, and other real-world features—with a set amount of time. Each discipline will have judges scoring the runs. Who to watch: Skateboarders to watch on the U. Sport climbing, another sport making its Olympics debut in Tokyo, requires solid strength to scale steep, overhanging ascents, as well as flexibility, skill, and technique. This differs from traditional sport climbing competitions, which tend to keep each of the three disciplines as individual events, according to NBC.
In the Tokyo Games, each climber competes in every discipline, with athletes striving for the lowest combined score to win medals, the IOC explains. Climbers will be kept in isolation before their turn, so as not to gain an advantage by watching how their opponents approach their wall. When to watch: Sport climbing events at the Olympics will take place from August 3 through August 6.
The International Olympic Committee is by far the most followed sports organisation with 1,, followers on the Olympics Instagram account. All organisations enjoy healthy growth rates and the average growth of all pages stands at Many Olympic Sports organisations are now also posting daily Instagram Stories which disappear after 24 hours. There are no public statistics about Instagram Stories and it is impossible to tell how many people have viewed them.
Instagram Stories are also among the safest social media posts since no one can publicly post comments on them. These stories are often rough around the edges with shaky videos and annotated pictures, but they can be tagged with other Instagrammers, add a location to the story, add a poll and encourage viewers to read more on external websites. World Rugby shared the draw for the Rugby World Cup host country live on Instagram and shared the build up to the event as an Instagram story.
The final element of the story is now the public post on its Instagram feed. We have identified 19 international Olympic sports federations with Snapchat accounts, but activity is limited to say the least. Possibly because of the introduction of Instagram Stories, the use of Snapchat seems to be on the decline among Olympic sports federations.
Snapchat does not make any follower numbers or story figures public, which is probably useful since there is no need to compete for followers. In September , the Paralympics gave its Snapchat account to Australian Paralympic swimmer Monique Murphy who chronicled a day in her sporting life between studying and training in the pool.
Twitter has become an indispensable social media news feed for Olympic sports federations and it is also allowing sports federations to create valuable connections with influencers and other stakeholders.
All 40 Winter and Summer Sports governing bodies have an active presence on the platform, with a combined total audience of 30,, followers, almost twice as much as in our last study conducted in Despite being text heavy, Twitter has morphed into a visual network and most sports federations attach a photo or video to each tweet.
Tweets with pictures attached perform best for international sports federations, with an average of interactions per tweet. Photo tweets make up The example shows that it always pays to engage your followers with a call to action. Tweets with videos uploaded natively on Twitter generate interactions on average. Tweets with native video represent Tweets with links to videos on YouTube and other video platforms only generate 26 interactions on average.
The stringent, self-imposed social media guidelines prevent the IOC, sports federations and athletes from sharing any moving images from the Olympic Games and other prime sporting events. The Olympic channels would surely become more popular if more short-form video were shared on their social media channels. Almost half of all the tweets shared However, these link tweets only generate Plain text tweets register the worst performance, generating 23 interactions on average.
However, Almost all international sports federations have been verified by Twitter and feature the blue verification mark. The Cycling , Gymnastics and Wrestling Federations have also secured the name of their respective disciplines on Twitter. Having the name of the sport as the Twitter handle is more than simply a vanity URL; through their Twitter and they therefore become part of every discussion making them leaders in the conversation.
The Archery , Rugby and Biathlon Federations could easily claim the Twitter handles of their respective disciplines which are currently suspended. Other federations simply use their acronym as the Twitter handle, which risks not being easily understood by outsiders to their sport.
Underscoring its global appeal, the International Olympic Committee IOC maintains a total of 19 Twitter accounts with a combined following of 8,, and its flagship account, the Olympics, has 5,, followers.
The media account as well as the account for the OlympicFlame have been available in English and Portuguese since the Rio Olympics. World Rugby is a distant third with , followers. Since the beginning of , FIFAcom has clocked up 2,, interactions retweets and likes on its Twitter account, more than twice as many as the World Baseball Softball Confederation with 1,, total interactions on the WBCBaseball account.
FIFAcom is the most active of all Olympic sports federations, posting on average In comparison, the Olympics Twitter account only tweets 1. Given the success of the Olympic tweets in terms of retweets, it remains to be seen whether the strategy of posting less is more effective than flooding the Twitter stream. Not surprisingly, the Twitter streams of sports federations are highly active during sporting events.
The verdict is out as to whether hyperactivity on Twitter leads to better engagement on the platform. The World Baseball Softball Confederation WBSC , which has one of the best interaction rates, is number one considering the average number of retweets per tweet. The WBSC Twitter account has only , followers, but each of its tweets is retweeted on average times.
The Olympics Twitter account is in second position with average retweets per tweet, more than twice as many as FIFAcom which has twice as many followers.
Twitter is also a useful tool to make connections with influencers, journalists, the media and other sports federations. Not surprisingly the IOC Twitter accounts are central knowledge hubs, given that the Olympics are mutually following most other international sports federations.
Nine of the IOC accounts are among the 10 best connected sports organisations and the Paralympics are in ninth position in terms of mutually following other Olympic sports federations. The Olympics and IOCMedia accounts are mutually following 64 and 54 sports federations, respectively.
The presidents and executives of 23 of the 40 international sports federations have personal Twitter profiles — and only 17 of these are active. The Olympic gold medalist Coe joined Twitter in as President of the London Organising Committee, which he used to build his international profile.
Gianni Infantino, his successor, does not have an official Twitter presence, but there are at least 10 fake and parody accounts in his name. Having an official personal presence on Twitter would immediately avoid unnecessary confusion. Presidents do not need to be active daily, but their presence helps to amplify their sport on social media, as the example of Sepp Blatter has shown.
Sport and media have always had a symbiotic relationship; one does not exist without the other. And now with the impact of social media outlets, especially Twitter, specialist sports media have an even greater impact as their stories are seen by readers and viewers almost instantaneously. The Olympic sports news website insidethegames. The International Basketball Federation FIBA has been live-streaming entire games of the under 20 and under 16 competitions and its broadcasts have generated 1,, likes and 17, followers.
The World Rugby Federation is in third place of the most followed Periscope channels with 6, followers. WorldRugby shares mainly live announcements and press conferences rather than any sporting action. All but four Olympic sports federations have a YouTube channel to host their long-form video content.
0コメント