This is an important factor that determines the website ranking in search results. Despite what Google representatives say, Rand Fishkin, Moz co-founder, marketing star and SEO expert himself, also spoke in favor of subfolders in the site structure.
Also, Fishkin gave a few references to well-known web sources discussing this topic. According to Fishkin, Google employees may make any statements but turned out to be wrong in this regard. It is known that the weight of external links to a given website page significantly affects its SEO promotion. What is the best option for search engine optimization? Post content on two different subdomains that thousands of websites link to? Or, place all content on one domain with two thousand backlinks?
For experienced SEOptimizers, the answer to this question is obvious. In the first case, you will need to redouble efforts and financial costs to bring subdomains in the TOP search results.
The second option to solve this task two times faster and cheaper. Of course, this example is relative, since the search ranking depends on the quality of incoming links.
This is what Moz co-founder Rand Fishkin is talking about. Perhaps SEO bots do not distinguish between subfolders and subdomains. However, dropped link weight on a subdomain is obvious, which has been repeatedly confirmed by web designers and SEO experts. This confirms that SEO bots treat subdomains as individual websites. Summing up, website owners should make a final and independent decision regarding the website structure after analyzing website size and promotional budget.
Many websites are not large enough to set out separate subdomains unless we are talking about Microsoft, Walt Disney, or other renowned global companies. Subfolders are simpler and easier to understand for an average user. For the website owner, they are more convenient and effective in terms of promotional costs. Do not completely abandon the idea of subdomains for your website structure. In some cases, subdomains may be more useful and convenient for the end user.
In this case, subdomains can be more beneficial and user-friendly. In this approach, you can separate the main company website with basic information about its activities, while attributing description of specific services to subdomains. Oftentimes, websites with information for various regions use subdomains.
For example, Wikipedia offers materials in different languages. It uses regional subdomains to subdivide content by language. It is available in different languages, here are a few:. As you can see, page address belongs to different regional subdomains, such as ru, en, uk.
Wikipedia is a world-famous resource and is insanely popular. In this case, the use of subdomains is justified since they do not need additional promotion. A regional subdomain will always be in TOP search results for information requests due to the overall huge popularity of Wikipedia.
Achieving such high popularity is extremely difficult, often impossible. You have to be aware of it when choosing to use subdomains. In the examples above, individual subdomains function as independent websites. Each subdomain has its own audience, own behavioral data, and approaches to its SEO promotion. Each google. Each subdomain brings income to the entire corporation. In addition, the right subdomain keyword or phrase can make the website more recognizable and attract new customers.
If you look at support. By clicking on it, you can find loads of relevant information and educate yourself about troubleshooting your problem. Thus, you can attract your target audience by using a short and simple subdomain that is easy to recognize.
This factor is more psychological than technical. However, it plays an extremely important role in website SEO promotion. If you were to use subfolders in this case, then the user would have to navigate to the main website and spend time looking for the desired section, and then the web page they are looking for.
That is why when using subfolders, special attention should be paid to convenient and clear page design. To summarize, the decision to use a subdomain may be justified if:. Remember that when choosing a subdomain it is best to consider it as separate from the root website, as having its own content, own dashboard and own development strategy. As with other contentious SEO issues, there is no exact recipe for deciding on website structure. The marketing benefits of subdomains Now, this sounds great for organization, but what benefit does it have for marketers?
Audience Segmentation Subdomains are useful for audience segmentation as well. Clarity When planned strategically, a subdomain is also clear and to the point, in turn improving user experience. The marketing benefits of subfolders The biggest marketing benefit of subfolders comes in the form of keyword density.
Take your inbound strategy to the next level Master the 7 principles of highly effective inbound marketing Dramatically improve your inbound sales Get more buy-in at your company. Topics: Search Engine Optimization.
Website Development. Published on November 29, Don't forget to share this post:. Recent Articles. By Paul D. Grant on August 12, 3 min read. Grant on August 10, 3 min read. By Kevin Church on August 9, 6 min read. By Liz Moorehead on July 26, 6 min read. By Liz Moorehead on July 23, 4 min read. By Liz Moorehead on July 19, 6 min read.
By Liz Moorehead on July 15, 1 min read. By Liz Moorehead on July 12, 5 min read. By Liz Moorehead on July 9, 5 min read. By Liz Moorehead on July 2, 4 min read. By John Becker on June 28, 5 min read. By Liz Moorehead on June 18, 3 min read. By Kevin Church on June 10, 4 min read.
By Liz Moorehead on June 7, 6 min read. By Liz Moorehead on June 4, 3 min read. By Liz Moorehead on May 24, 6 min read. By Liz Moorehead on May 21, 3 min read. By Liz Moorehead on May 17, 5 min read. By Liz Moorehead on May 10, 6 min read. By Liz Moorehead on April 26, 1 min read. By Liz Moorehead on April 21, 4 min read. What reason could Google possibly have to be misleading here?
You can change their name and their location in the URL structure in a matter of minutes. Many SEOs believe that subdomains are treated as separate domains, but the truth is more complicated. Anyone that incorporates subdomains as a main part of their site will likely have them treated the exact same as a subfolder would be treated.
A little history lesson. At one time, subdomains could get you additional listings in the SERPs. As with many things, SEOs abused this.
These days, subdomains are likely to be treated as part of the same website if they appear to be part of the same website. Even sitelinks include links to subdomains. Various Disney subdomains that have shown as sitelinks.
Using Top Pages 2. In the case of mention. And notice that an equivalent page for each page that lost traffic re-gained around the same amount of traffic. The traffic simply shifted to a new location, but there was no real increase. Github migrated from a subfolder github. There was some flux during the migration periods, and there were other changes during the transition, but it would be hard to argue that any one of these was better than the others simply because of the URL.
Several different issues may cause people to believe that migrations had more or less impact than they really did.
0コメント