It might occasionally mention a trend from a few months ago. Which one would YOU be more likely to follow? The second one, of course! People use Facebook to stay up-to-date. That means YOU have to stay on top of changes in your industry to attract new followers! Take the information you get and turn it into a helpful infographic, how-to, or video to leverage visuals and get more Facebook Likes! You could probably earn some followers if all you ever did was post funny cat videos.
People choose to follow a page because they feel like the content it provides is worth their time. Ideas for valuable Facebook posts include:. If your followers like funny memes or respond well to videos, take note. Use the type of media that works best for YOUR audience. Not every post should be pure entertainment, but mixing in entertainment with your highly valuable content is a great strategy. Entertainment attracts people to your page, but value keeps them there.
You know what they say about all work and no play…. Instead of churning out a boring infographic, use a funny meme and include useful info in your caption. People love to laugh AND they want to learn. Some of the most frequently shared material on Facebook is educational:. People love to learn! More importantly, they love to pass on that new information to their friends.
Take a look at this straightforward educational post:. People have a thing for lists. List-style posts like "Top 10 Ways to These types of listicles are popular because they make our brains happy :.
There are lots of ways you can use lists to get more Facebook Likes and offer your followers high-quality content at the same time. Try posting these different types of lists:. List posts always get a lot of engagement on Facebook. Try mixing them into your content strategy and see how your engagement grows! Did you know that almost every industry experiences a seasonal swing? Understanding seasonal trends like this can help you appeal to what your viewers are already thinking about at certain times of the year.
In other words, you should tailor your content to the season, an upcoming holiday , or some other seasonal trend in your niche. Feel free to get creative when doing this! But remember to time your seasonal posts well. If you sell swimsuits or swim gear, start posting about swim season in late spring or early spring depending on where your target market lives.
If you plan to have a Black Friday special, let people know in late October or early November so they can plan their spending with YOU in mind. One of the most important things you can do for your page is vary the type of content you post. For example, if you usually post articles, try mixing in more visual content.
People eventually get bored of always seeing the same type of content. NO ONE likes or shares content they find boring. Here are some ideas:. Did you post something that blew up on the internet? If so, you probably wish you could replicate that success.
Turns out you can! You read that right. Just recycle the same post later. Post Planner makes it really easy to recycle content. Post Planner will automatically store that post in your schedule for future use. Recycling is a great and EASY strategy. BUT it only works if you do it sparingly.
Aim to recycle a few posts a year. Make sure you recycle your popular posts long after you originally published them. Let your posts rest months before bringing them back. There are influencers in fashion, tech, entertainment, cuisine, and more. That means influencers are a goldmine for understanding your audience. In other words, an influencer with 20K followers will see around Likes, comments or both per post.
Create a posting schedule that will consistently keep your brand in front of your viewers. You know, fill out a Google Calendar or Excel sheet with all your posting times, along with the content you plan to post.
All you have to do is decide what days and times you want to post, then fill those slots in with content. Create a caption remember to keep it short! Post Planner will automatically post the content you selected on the date and time you specified. As you continue to post this data-driven content, your schedule will quickly fill up. Can you teach me how to do that? It doesn't achieve your goal — which to have fans who can become customers.
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You can change your pinned post as often as you like, so make sure to keep it fresh, always featuring your best-performing content in this high-visibility location.
Here are some things you can do to increase your visibility. People looking for your brand on Facebook will be searching for your brand name. Keep things simple and make it easy for them to find you by using your brand name as your Page name.
Like your Page name, your username should be closely related to the name of your business. Someone who has just discovered a valuable tip or strategy on your website or blog is primed to want to hear more from you. Make it easy for them to connect with you on Facebook by adding Facebook follow and Like buttons to your site, like these:. This option provides even more visibility for your Facebook Page on your website or blog. Rather than a simple button, you can embed an entire post by copy and pasting some simple code.
Just navigate to the post you want to embed, click the three dots in the top right corner, and click Embed. Then copy and paste the code into your HTML. Any visitors who click on your embedded post to learn more will be taken to the post as it appears on your Facebook Page, creating an opportunity for a new Page Like.
And viewers can like the post itself directly from the embedded post, without leaving your website or blog. The people you already communicate with through channels like email or an opt-in newsletter are a great potential audience for your Facebook Page.
Instead, choose a great piece of Facebook-specific content—like an infographic or short video—to promote so that you can highlight the value of your Facebook Page, rather than just letting people know it exists.
Shared Facebook posts increase your organic reach, giving you a better chance of getting more facebook Likes. A share also indicates that someone felt strongly enough about your content that they were motivated to share it with their personal network, giving you additional credibility with an audience that may not already be familiar with your brand. Facebook makes it easy to invite personal Facebook connections to like your business Page, but be careful about how you use this feature.
Simply sending out mass invites is more likely to get you unfriended than to bring in Facebook Likes for your Business Page. Instead, create a message explaining what value you think your contacts might gain from liking your Page. Make it about them, not about you. Include your Page address on your business cards and corporate stationery. Designer Ana Bermejo uses the same handle across social networks and includes the icons on her business cards so contacts know where to find and Like her on social, including Facebook.
Or, if you host events, include the address on your signage. People who are already interacting with your brand in real life understand the value you have to offer—make it easy for them to connect with you on Facebook to access more of that value.
Incorporate these strategies to develop posts that are inherently likeable. A study published in the journal Management Science found that posts with photos receive significantly more Facebook Likes than text-only posts. However, there is still some marginal value in having a large number of page Likes.
If nothing else, Likes serve as a form of social proof. More likes make you appear popular to people who are just discovering your brand. And having more followers gives you a small bit of organic reach. If you manage a Facebook business page and run Facebook ads , check it out: I've stumbled across a weird hack that allows you to invite real people who have engaged with your content to Like your page — and you don't have to pay a penny.
So far, I give the results a big thumbs up. Before going further, I want to be clear. I don't know if this Invite Button is a hidden feature or something that Facebook is testing in beta.
This doesn't seem to be available on every Facebook account so you may or may not have it. Also, what I'll be discussing isn't the invite option Facebook has given us for years "Invite friends to like this page". With that option you're limited to only inviting your friends.
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