But Steve Jobs' career followed a different arc: a meteoric rise, a humbling fall, and then one amazing comeback , perhaps the most spectacular second act of all time. He becomes legendary. He holds on and he comes back with triumph after triumph, driving this company to new heights, creating the greatest corporate success of our time. It's a unique story. The founding of Apple Computer is by now legendary.
After dropping out of Reed College, Jobs and his buddy Steve Wozniak launched the company from his family's suburban California garage in In , Apple Computer went public. Just two years later, Apple cracked the Fortune and Jobs recruited John Sculley, the head of Pepsi-Cola, to be its new chief executive. Jobs was Apple's chief visionary, a role that put him in charge of the team developing Apple's next revolutionary product, the Macintosh computer. The Mac debuted in to rave reviews but disappointing sales, putting a financial strain on the company -— and fraying Jobs' relationship with Sculley.
His team actually had its own building. He even flew the pirate flag there. He said, 'It is better to be a pirate, than to be in the navy. Jobs "demanded so much from the people who worked for him. That was part of his greatness," Simon said. US Markets Loading H M S In the news. Matt Weinberger. Apple was founded in by Steve Jobs and Steve Wozniak. Jobs was the ideas guy and handled the business side of things; Wozniak was the engineering expert.
Neither young man had any experience running a company, though. But Mike Markkula, one of Apple's earliest investors and employees, didn't think that either Wozniak or Jobs had the discipline for the job.
Or do you want to come with me and change the world? The problem was that Steve Jobs had quickly earned himself a reputation for being difficult to work with. He sweated the details, often at the expense of his team's feelings and their deadlines.
Things came to a head in It was a technical marvel, but a total flop sales-wise. His follow-up project, the Macintosh, sold better — but still not well enough to make a sizable dent in IBM's control of the PC market.
Sculley moved to reassign Jobs away from the Macintosh product group, essentially putting reins on the founder and his influence at Apple. In response, Jobs went straight to Apple's board of directors — who sided with Sculley. This is where stories differ. Jobs would publicly proclaim he was fired from Apple after that incident; Sculley has said that Jobs voluntarily left Apple after a showdown over the price of the Macintosh. While the machines were technically impressive, the prices were high and sales were slow.
Meanwhile, back at Apple, Sculley got off to a hot start in the post-Jobs era. By , Apple had introduced the System 7 operating system, which brought color to the Mac for the first time. But then our visions of future began to diverge and eventually, we fell out.
When we did, our board of directors sided with him. Jobs was a very public failure. So he admitted in his speech at Stanford in , which the authors have included in the book.
And a very public out. What had been the focus of my entire adult life was gone, and it was devastating. The lack of humility finally did Jobs in.
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